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OCTOBER 2

SHARING RETAIL EXPERIENCES & RETAIL STARTUP AWARDS CHALLENGE


Dress Code: Business Casual

08h15
Registration at IE Business School
09h00

Opening

Moderation by Daniel Corsten, IE Business School

Session 1HOW RETAIL GAME CHANGERS ARE SHAPING UP TO GLOBAL OMNICHANNEL CONSUMERS?
With the participation of: Kellogg School of Management, Antonio Moreno-Garcia [see the presentation here] and Sonae SR, Miguel Mota Freitas [see the presentation here].
Session 2

P&G OMNI CANNEL STUDY - AVAILABILITY IN OMNICHANNEL MANAGEMENT & RELATION WITH THE SHOPPER DECISION MAKING.

Daniel Corsten, IE Business School and Thomas Gruen, University of New Hampshire, reveal initial insights from their latest research supported by Procter & Gamble, Ana Gonzalez [see the presentation here].


Coffee-break
Session 3
RETAIL STARTUP AWARDS FOR GAME CHANGERS.
Judged by Retailers, Venture Capitalists and Academics, young startups will have the opportunity to present their changelling new ideas to the retail world [see the vídeo teaser about the 7 finalists here].
18h30
Close & Farewell
20h30
Lunch




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